Franco Gobbi was born in Sant’Arcangelo di Romagna, Italy in 1976, a small village of just 1,000 people. Gobbi is a longtime member of the London cyberpunk artist collective The Mutoid Waste Company, which arrived in Sant’Arcangelo in the 1990s. Since his early years, he has been in search of transformative experiences. He started cutting and styling hair in the his village salon at the young age of 14. His interests and ambitions soon led him to bigger things. At age 21, he opened a salon in central Riccione, Italy, at that time a hotbed of nightlife and club kid culture. From there, he went on to live in Milan, then Paris, and finally New York City, where he now lives and creates.