The first visual history of Italian fashion and modernism covering the years of Fascism, this book is an innovative tool, which clarifies fashion’s active role in shaping modern aesthetics, as well as its ambivalent status, between the spreading of international culture and the visions dictated by the Fascist regime. The outcome of extensive research, this volume explores and – for the first time – compares a wide variety of Italian sources, such as womens’ glossies, fashion, film and gossip magazines; photo archives, exhibition and commercial catalogues; books and magazines on tailoring and dressmaking, design and architecture; corporate and government journals. All materials are organised in a tight sequence of images and texts, charting rhythms, rituals and lifestyles of the typical “modern” Italian day through four basic concepts: Measurements, Model, Brand and Parade. Each iconographic section presents an array of texts, which highlight the key figures and moments in Italian fashion from the 1920s to the early 1940s, as well as modernism’s crucial themes, and the relation between glamour and the Regime’s highly choreographed life. Fashion at the Time of Fascism enjoys the valuable critical contribution of experts in fields as varied as fashion, modernism and Italian culture. The flexible, open structure of the book calls for a multiple-level, multidisciplinary approach, made easier by several theme maps, and a series of cross-references, which guide readers through the work’s various sections. The volume is further enriched by a thorough iconographic index and a detailed reference list.

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